The ‘Love Muskegon’ Banner
Here is a great example of what a handful of committed individuals can do in a community when they put their minds (and bodies) into it.
Here’s the recipe for success:
- Start with a historically important city
- Take a group of caring young people looking to attract an out-of-town brewery to the community
- Add in some swimsuits, bikinis and frigid lake temperatures
- Stir in some branding principles and a touch of organizational structure
- Bake until ready
The result is a heavy increase in community pride, a fresh new brand to build around and a new connection between a town and its people that friend and community building expert Peter Kageyama says, “gives everyone permission to have a love affair with their community.”
The ‘Love Muskegon’ campaign is a lot of fun and its making a difference. What started as a quirky event has become a significant community asset. Big ups to my colleagues at the League for providing this “how-to” guide for anyone interested in learning from Muskegon’s experience.